YTD 2026 — Acquisition Channel Performance
TikTok +104% and Retail +427% on volume; Meta and PR leading the quality recovery.
Full YTD customer volumes with 2025 YoY comparison · 90-day repeat rate and LTR based on the matured cohort with enough time to repeat · first-order AOV across all customers
Total Customers Acquired
—
Blended 90d Repeat Rate
—%
Blended LTR / Customer
£—
Blended Order 1 AOV
£—
Channel Efficiency Matrix
X = Order 1 AOV · Y = 90-day repeat rate (matured cohort) · Bubble size = 2026 YTD customers acquired · Reference lines = blended means
Paid media
Organic & earned
Owned & lifecycle
Lifetime Revenue per Customer — True Acquisition Channels
2026 LTR (bar) vs 2025 implied LTR (marker line, derived from YoY %) · Sorted descending by 2026 LTR · Based on matured cohort
Full Channel Breakdown
Click any column header to sort · ▲ up ▼ down YoY badges throughout
| Channel | Group | 2026 Customers | 2025 Customers | Customer YoY | AOV 2026 | AOV YoY | 90d Repeat Rate | Repeat YoY | LTR / Customer | LTR YoY |
|---|
* 90-day repeat rate and LTR/customer are based on the matured cohort — customers acquired early enough in the period to have had 90+ days to make a second purchase.
Customer YoY compares full 2026 YTD volume against the equivalent 2025 YTD period.
Customer YoY compares full 2026 YTD volume against the equivalent 2025 YTD period.