Bright, clear skin — without the guesswork

📐 Section 1 — Hero: Concern-specific, not personalised Unlike the Routine Finder results (which say "Your Clarity Routine"), this says "The Clarity Routine" — it's a product page for the route, not a personalised recommendation. The kit CTA is in the hero immediately (above the fold). The "Quiz" secondary button catches anyone who landed here but isn't sure this is the right concern. Stats build instant credibility — replace the LTV stat with something customer-facing like "94% would recommend" in production. The breadcrumb (Home > Routines > Clarity) establishes the navigational hierarchy.

📐 Section 2 — Empathy: This doesn't exist on the Routine Finder results page This is the biggest structural difference. The quiz already established empathy by asking about concerns. This page hasn't had that conversation, so it needs to earn emotional trust first. The three pain points mirror the brand's message hierarchy: Emotion (WHY) → Mastery (WHAT) → Simplicity (HOW). The resolution quote bridges from "problem" to "solution" without naming a product yet — it sells the concept of a routine. This section is critical for paid media traffic who arrive cold from a Meta ad.

📐 Section 3 — Routine: Education, not just listing Each product card explains its ROLE in the routine, not just its features. The "Active" badges on Neutralising Gel and Nightly Serum show which products do the heavy lifting for this concern. The AM/PM indicators resolve the confusion from the current Revieve output (people couldn't tell if they needed 3 products or 5). The red left border on active products creates a visual hierarchy. This section replaces the need for individual product pages for most visitors — they can see the whole system and understand why each piece matters.

📐 Section 4 — Ingredients: This doesn't exist on the Routine Finder results page When someone takes the quiz, the personalisation creates trust ("you told me about my skin, you must know what works"). Cold traffic from paid media or organic search doesn't have that trust yet — they need to see the science. This section focuses ONLY on the two active ingredients (the ones specific to the Clarity concern). It links each ingredient to its product, reinforcing that these products were formulated with intent. Accordion pattern keeps it compact on mobile.

📐 Section 5 — Dr Sam: Concern-specific authority The homepage Dr Sam quote is about routines in general. This one is specifically about blemish-prone skin. It bridges clinical expertise to the at-home routine — "same principles I use with patients." This is powerful for cold traffic who may not know who Dr Sam is yet. On the Routine Finder results page, trust is already established through the quiz flow, so this level of authority-building isn't needed there.

📐 Section 6 — Kit: Same product, more context The kit section is structurally similar to the Routine Finder results page, but with one critical addition: the "What happens next" section. This bridges kit → subscription by showing the customer the full journey BEFORE they buy. On the Routine Finder results page, the quiz flow has already built enough intent that this level of hand-holding isn't needed. Here, it reduces "what am I committing to?" anxiety for cold traffic. Note the explicit mention of check-in emails at day 7 and 14 — this signals that Dr Sam's won't just take their money and disappear.

📐 Section 7 — B&As: All Clarity-specific (unlike the homepage mix) Every result is from the Clarity Routine only — no Radiance results here. This is the concern landing page, so everything reinforces "this routine works for people like you." Note the third testimonial deliberately mentions the Sephora → DTC pipeline: "bought the kit at Sephora, now I subscribe on the site." This normalises the cross-channel journey and shows the subscription as the natural next step.

📐 Section 9 — FAQ: Concern-specific objection handling This is one of the biggest differences from the Routine Finder results page. The quiz handles objections through the conversational flow. This page needs to handle them explicitly. The questions are chosen based on the most common purchase blockers for blemish-concerned customers: "how long?", "is it gentle?", "do I need everything?", "what's the difference?", and "I already use X." The "Do I really need all 5?" question is critical — the answer sells the routine over individual products.

📐 Section 10 — Escape hatch: Catches misrouted traffic Not everyone who lands here has the right concern. Paid media targeting isn't perfect; organic searches are ambiguous. This section catches visitors who scrolled all the way down without converting because Clarity wasn't their issue. The direct link to Radiance Route means you don't lose them — you redirect them. This section doesn't exist on the Routine Finder results page because the quiz already confirmed the right concern.