Mega Menu v2 — Consolidated Routes

Why this is better than v1 The v1 layout split things by product type: route cards in column 1, kits in column 2, sets below. The customer's brain doesn't work like that — they think "I have blemishes, what do I do?" This layout answers that question in one self-contained block. Every concern contains the full decision tree: learn about it (View routine →), try it (Kit @ £37), or commit to it (Set @ £141). Two blocks. Two concerns. No cross-referencing required.

The Flawless365 subscription price inside the set option Notice "From £133.60 on Flawless365" sits as a sub-line on the Set card, not as a separate column or section. This is the right placement — subscription is a pricing mechanism for the set, not a separate product. The customer doesn't "shop for a subscription." They decide to buy the Clarity Set, and then they're offered the subscription price. It belongs contextually under the set, exactly as it appears on the PDP.