📐 Section 1 — Personalised Intro The selfie sits alongside the headline in a row layout — it's a visual anchor that says "this is YOUR result, not a generic page." If no selfie was uploaded, this container hides and the headline takes full width. The concern pills at the bottom reflect the specific concerns they selected in the quiz (passed via Tangent.ai response data). The intro copy positions the routine as a SYSTEM immediately — "each step preps and amplifies the next" — before they see individual products.

📐 Section 2 — The Routine: Education-first, not sell-first This is the core rebalancing from the previous wireframe. Each product is presented within its STEP context (Cleanse → Activate → Hydrate → Protect), not as a shopping list. The Activate step shows both AM and PM products in a sub-row because the customer needs to understand why there are 5 products in 4 steps. Benefits are written in plain English, not ingredient lists. Timing badges (AM/PM) remove guesswork. Product images sit to the right but are secondary to the step explanation. The section heading says "What's in your routine" not "Buy these products."

📐 Section 3 — Kit CTA: Positioned naturally after the education The kit CTA sits immediately below the routine breakdown. The customer has just seen all 5 products with explanations of what they do — the kit is the natural "try all of this" action. It references "All 5 products above" to connect directly to the education section. The "Routine card included" detail is a CX signal: you won't need to memorise anything. The CTA says "Try" not "Buy" — lower commitment language. This section is deliberately more compact than the previous wireframe's kit section because the heavy lifting (product education) has already happened above.

📐 Section 4 — How To Use + PDF: CX-driven education This section serves two CX purposes: (1) It removes the "this looks complicated" objection by showing AM = 4 steps, PM = 3 steps with clear one-line instructions. (2) The downloadable PDF routine card gives them a tangible takeaway — something they can print and stick by their bathroom mirror. The PDF should be auto-generated based on their routine (Clarity or Radiance) so the products match. The retinoid onboarding note in the PM routine pre-handles the #1 anxiety for new retinoid users. This section sits AFTER the kit CTA deliberately — it reinforces the purchase decision rather than delaying it. "You've seen the products, here's exactly how to use them" builds confidence.

📐 Section 5 — Dr Sam Video: Concern-specific authority This is a placeholder for a short (~60-90 second) video from Dr Sam, personalised to the primary concern. You'd need 2-4 videos: Blemishes, Texture, Pigmentation, Dullness/Fine Lines (or one per routine). The video sits after the kit CTA and how-to-use — it's reinforcement, not selling. The customer has already seen the products and the routine; now Dr Sam validates their concern and builds emotional connection. The pull-quote below the video echoes the "right routine, done consistently" messaging from the homepage hero. If video isn't available immediately, this section can launch with a static photo + quote and be upgraded later.

📐 Section 6 — B&As: Concern-matched social proof Only Clarity results shown on Clarity results pages (and only Radiance on Radiance pages). Each B&A shows the journey: "Clarity Kit → F365" normalises the upgrade path. Ideally these would be dynamically filtered by Tangent based on the primary concern — blemish-focused B&As for blemish-primary customers, texture-focused for texture-primary. The "Verified" badges are important for paid traffic who may not trust the brand yet.

📐 Section 8 — Upgrade Path: Present but not pushy This is deliberately secondary — prefixed with "or go straight to full-size" for customers who already know they want the commitment. The two-column pricing (one-time vs Flawless365) creates a simple comparison without the complexity of the previous wireframe's toggle. The CTA says "View the Clarity Set" not "Buy" — it links to the set PDP where the full purchase flow lives. The DTC-exclusive lock icon reinforces the moat: full-size sets aren't available at Sephora or SpaceNK. This section should NOT dominate — the kit is still the primary conversion path for quiz completers.