Your
selfie
selfie
✓
Your results
Your ClarityDynamic Routine
Based on your skin assessment, we've built you a targeted routine for blemishes and textureDynamic. These products work as a system, each step preps and amplifies the next - using the same approach Dr Sam uses with patients in clinic. No wasted products, no unnecessary steps.
Blemishes
Texture
📐 Section 1 - Personalised IntroSelfie alongside headline. Concern pills from quiz data. If no selfie, container hides and headline takes full width.
From Dr Sam
A message about blemishesDynamic
▶
Dr Sam on blemishes, texture + the Clarity routine
Dynamic quote"Blemishes aren't a life sentence. With the right routine done consistently, your skin can be clear, calm, and confident."
Dr Sam Bunting · Cosmetic Dermatologist
📐 Section 2 - Dr Sam Video: Moved above routineDr Sam validates the recommendation BEFORE the customer sees products. Concern-specific video mapped from quiz primary_concern. If video not ready at launch, use static photo + quote.
Your 4-step system
What's in your routine + how to use it
Each product, how to use it, and when. Five products across 4 steps - the Activate step has a morning and an evening product that work together.
Step 1 · Cleanse
Flawless Cleanser
200ml
Product
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☀ AM
☾ PM
How to use
Massage for 1 minute (breathe!). Rinse with tepid water, pat the skin dry gently after cleansing. Use 1 pump AM, 2 pumps PM to remove the day.
Daily
+ How to cleanse
Dr Sam walks through the cleanse technique · 1 min
Step 2 · Activate
Flawless Neutralising Gel
30ml
Product
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☀ AM
How to use
Use a ½ fingertip amount. Dot over your 'blemish zones' - anywhere you have a tendency to get spots, or can see red marks from previous spots. Massage in. Avoid contact with the eye area and lips. Avoid product build-up in the creases of the nose.
Alternate days
Increase to daily use after 1 week, as toleratedStep 2 · Activate
Flawless Nightly 2% Retinoid Serum
30ml
Product
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☾ PM
How to use
Apply half a pump. Apply all over using the 13 Dot Technique™.
Alternate days
Increase to daily after 1 week, as tolerated💡 After 3-4 weeks, try a full pump daily, as tolerated. Mild tingling is normal and reduces with use.
+ How to use retinol
Dr Sam demonstrates the 13 Dot Technique™ · 1 min
Step 3 · Hydrate
Flawless Moisturiser Intense
50ml
Product
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☀ AM
☾ PM
How to use
Where needed, when needed. Also helps reduce any retinoid dryness from your PM Activate step.
Daily
Step 4 · Protect
Flawless Daily Sunscreen SPF50
50ml
Product
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☀ AM
How to use
Apply 3 pumps for face, and 3 pumps for neck. Reapply every 120 minutes if in direct sunlight. Seek shade and wear a hat between 11am and 3pm.
Daily
📐 Section 3 - Unified Routine View (no tabs)All 5 products in a single scrollable list. Timing pills (☀️ AM / 🌙 PM) on each card show when each product is used - no navigational split needed. The Activate step shows both products stacked together (Flawless Neutralising Gel with "☀️ AM" pill, Flawless Nightly Serum with "🌙 PM" pill) making it immediately clear why there are 5 products in 4 steps. Both Activate cards retain the red border and the hero banner emphasising these target the customer's concern. Mini ATCs now total £169 across all 5 individual products, making the kit at £37 even more impactful.
Try your full routine
Clarity KitDynamic - £37
All 5 recommended products in trial size2 week supplyPerfect for travel
£37
£72
Save 49%
Our 60-Day Pledge to YouIf you're not delighted with our products in any way in the first 60 days, we'll happily make it right - or fully refund you (excluding shipping). Read our Happiness Guarantee →
Free deliveryOn all UK orders
Cruelty-freeNever tested on animals
📐 Section 4 - Kit CTA with implicit price anchoringThe mini ATCs above set the reference: customer has already seen £20 + £30 + £50 + £36 + £31 = £167 individually. Kit at £37 reads as obvious value without needing an explicit callout.
Download your routine
Printable AM/PM guide with all the directions above
↓
Dynamic content · sourced from spreadsheet
💡 Know before you go
When using Flawless Neutralising Gel and Flawless Nightly Serum on alternate days, we suggest using Flawless Neutralising Gel Monday morning, then Flawless Nightly Serum Tuesday evening, Flawless Neutralising Gel Wednesday morning... and so on.
For smooth layering: massage in until product is fully absorbed, then allow 2-3 minutes until the surface is touch dry before the next step.
It's normal to feel a mild tingling on application of Flawless Neutralising Gel and Flawless Nightly Serum. It reduces with use.
Flawless Nightly Serum is not suitable in pregnancy. Don't wax while using it.
Dynamic section · switches per concern (Clarity / Radiance)
Real results
Clarity routine transformations
Before
After
✦ 6 weeks
"After 3 weeks, my skin was clearer than it had been in years."
✓ Verified · Clarity Kit → Flawless365
Before
After
✦ 12 weeks
"I started with the kit. Within 2 weeks I knew I was going full-size."
✓ Verified · Now Flawless365 subscriber
Before
After
✦ 8 weeks
"This is the first routine that worked as a system."
✓ Verified · Clarity Kit
Dynamic section · entire timeline switches per concern (Clarity / Radiance)
Your skin journey
What to expect over 6 weeks
Day 1
Start your routine
Whether you're starting with the kit, a single product, or the full set - follow the AM/PM steps above. Your skin begins adjusting from the first application.
Days 3-5
Initial adjustment
Mild tingling from the actives is normal and reduces with use. Your skin is getting used to your retinoid and Flawless Neutralising Gel. Stick with alternate-day application.
Week 1
We check in
You'll hear from us with tips, encouragement, and guidance. This is a good time to move to daily application of Flawless Neutralising Gel if your skin is comfortable.
Week 2
Texture starts to shift
Cell turnover is accelerating. You may notice smoother skin and fewer new breakouts forming. Existing blemishes are beginning to resolve.
Week 3
We check in again
Another touchpoint from us. By now you can try increasing to a full pump of Flawless Nightly Serum daily, as tolerated.
Week 4-6
Results become visible
This is the full skin cycle - 4-6 weeks for new skin cells to surface. Blemishes are calmer, texture is smoother, post-blemish marks are fading.
Beyond
Results keep building
Skincare is a long game. The longer you stick with the routine, the more your skin improves. Ready for full-size? The Clarity Set keeps the results going.
📐 Section 7 - 6-Week Skin Cycle TimelineReplaces the old "What Happens Next" logistics section. Day 1 is purchase-agnostic ("whether you're starting with the kit, a single product, or the full set"). Check-ins at Week 1 and Week 3 are integrated into the skin journey. The 4-6 week milestone explains the skin cell turnover cycle - managing expectations and reducing early dropout.
Dynamic section · entire block switches per concern (Clarity Set / Radiance Set)
Ready to go full-size?
The Clarity Set
Your full routine, full-size
£141
- Save £26 vs individual
- Includes routine card
- Free consultation with our skin experts
Our 60-Day Pledge to YouIf you're not delighted with our products in any way in the first 60 days, we'll happily make it right - or fully refund you (excluding shipping). Read our Happiness Guarantee →
🔒 Full-size sets only available at drsambunting.com
Clarity Kit · 5 products
£37 £72 · Save 49%
© 2026 Dr Sam Bunting Ltd. All rights reserved.