Your results
Your Clarity Routine
Based on your answers, we've built a targeted routine for blemishes, texture and pigmentation — using the same principles Dr Sam uses in clinic.
1
Cleanse
2
Activate
3
Hydrate
4
Protect
📐 Design note
The 4-step system reinforces that this is a routine, not a product list. Matches the kit packaging (1 Cleanse, 2 Activate, 3 Hydrate, 4 Protect). Replaces the confusing AM/PM split.
Learn how your Clarity routine works together to transform your skin
🎥 Video placeholder
Personalized video message from Dr Sam addressing the customer by name. Content covers: why these specific products were chosen for their skin concern, how the routine works synergistically, and what results to expect. (~90 seconds). Video personalisation driven by quiz responses.
Recommended
Try Your Routine
Everything you need for 2 weeks of game-changing results. The perfect way to start.
[ Clarity Kit Image ]
1. Cleanse
2. Activate
3. Hydrate
4. Protect
- ✓ Flawless Cleanser 25ml — gentle, barrier-supporting
- ✓ Flawless Neutralising Gel 7ml — targets redness and breakouts Active
- ✓ Flawless Nightly 2% Retinoid Serum 7ml — clears pores, prevents blemishes Active
- ✓ Flawless Moisturiser Intense 25ml — deep hydration and repair
- ✓ Flawless Daily Sunscreen SPF50 25ml — broad-spectrum protection
£37
Worth £72
Just £2.64 per day for your complete routine
✦ Save 49%
🚚 Add £13 more for free shipping
📐 Design note — Kit as primary CTA
This is the hero conversion moment. The kit is framed as "the way to start" — not a lesser option. "Active" badges highlight the power products (Neutralising Gel + Nightly Serum) which are the concern-addressing heroes. Price anchoring from £72 worth → £37 actual → £2.64/day reframes the cost three ways.
How to Use Your Clarity Routine
Get the most from your personalised skincare
AM Routine
Start your day by cleansing, then apply your treatment serums. Follow with moisturiser and always finish with SPF protection. Your AM routine preps and protects your skin for the day ahead.
PM Routine
Cleanse thoroughly to remove the day. Apply treatment products to clean skin when they absorb best. Finish with your night moisturiser. Your PM routine is when skin repairs and regenerates.
Application Tips
- Apply products to slightly damp skin for better absorption
- Use gentle upward motions when applying
- Wait 30-60 seconds between layers for optimal results
- Less is more – a pea-sized amount is usually enough
What to Expect
Week 1-2: Skin adjusts to new routine. You may notice texture changes.
Week 3-4: Initial improvements in hydration and tone become visible.
Week 6-8: Significant improvements in your targeted skin concerns.
Week 12+: Optimal results with continued use.
📚 Educational accordion
Collapsed by default to reduce visual clutter. Reduces anxiety about "am I using this correctly?" and sets realistic expectations. Content could be dynamically tailored based on products in their routine.
Ready to Commit?
Your full-size Clarity routine — only available at drsambunting.com.
[ Full Size Clarity Set - Product Image ]
One-time purchase
Flawless365
Save 20%
£141
£167
Save £26 vs buying individually
✦ Best value
£133.60
/delivery
£167
Save £33.40 vs buying individually
- Delivered on your schedule (every 6-10 weeks)
- Skip, pause, or cancel anytime
- Free shipping on every delivery
- Subscriber-only perks and early access
📐 Design note — Subscription pre-selected
Flawless365 is the default-selected toggle. The "DTC Exclusive" banner is the anti-retail moat messaging — reinforces why buying direct is smarter. Pricing anchors from £167 (individual) not from £141 (set), so the 20% saving looks larger. "Cancel anytime" is prominent (critical if you remove the 3-order commitment).
Prefer to customise?
Shop all 5 products individually
IMG
IMG
IMG
IMG
IMG
5 products · £167 total
▾
IMG
Step 1 · Cleanse
Flawless Cleanser 200ml
£20
IMG
Step 2 · Activate (AM)
Flawless Neutralising Gel 30ml
£30
IMG
Step 2 · Activate (PM)
Flawless Nightly 2% Retinoid Serum 30ml
£50
IMG
Step 3 · Hydrate
Flawless Moisturiser Intense 50ml
£36
IMG
Step 4 · Protect
Flawless Daily Sunscreen SPF50 50ml
£31
Total if bought separately
£167
Save with a set ↑
📐 Design note — Individual products de-emphasised
Collapsed by default. Customers who expand this are self-selecting as "I want to cherry-pick" — let them, but always show the total and the "save with a set" nudge. The red dots on active products (Neutralising Gel + Nightly Serum) match the "Active" badges in the kit section, creating visual consistency. The AM/PM split is handled within Step 2 rather than as a whole page reorganisation.