Your Clarity Routine

📐 Design note The 4-step system reinforces that this is a routine, not a product list. Matches the kit packaging (1 Cleanse, 2 Activate, 3 Hydrate, 4 Protect). Replaces the confusing AM/PM split.

📐 Design note — Kit as primary CTA This is the hero conversion moment. The kit is framed as "the way to start" — not a lesser option. "Active" badges highlight the power products (Neutralising Gel + Nightly Serum) which are the concern-addressing heroes. Price anchoring from £72 worth → £37 actual → £2.64/day reframes the cost three ways.

📐 Design note — Subscription pre-selected Flawless365 is the default-selected toggle. The "DTC Exclusive" banner is the anti-retail moat messaging — reinforces why buying direct is smarter. Pricing anchors from £167 (individual) not from £141 (set), so the 20% saving looks larger. "Cancel anytime" is prominent (critical if you remove the 3-order commitment).

📐 Design note — Price ladder visualisation This is the price anchoring section. Three price points visible simultaneously so the customer can instantly see: (1) buying individually is expensive, (2) Flawless365 saves the most, (3) the trial kit is an absurdly low-risk entry. The visual bar lengths make the value hierarchy obvious without reading numbers. The one-time set price is intentionally excluded here to keep the comparison clean — it lives in the toggle above.

📐 Design note — Individual products de-emphasised Collapsed by default. Customers who expand this are self-selecting as "I want to cherry-pick" — let them, but always show the total and the "save with a set" nudge. The red dots on active products (Neutralising Gel + Nightly Serum) match the "Active" badges in the kit section, creating visual consistency. The AM/PM split is handled within Step 2 rather than as a whole page reorganisation.