Dr Sam's Growth Strategy

Implementation strategy for the “Your Routine” module in Klaviyo. Covers email rendering constraints, three implementation approaches with pros/cons, customer-state mockups (cold, quiz, kit buyer, repeat purchaser), and full technical specs.

Routine-first homepage concept. Skin concern entry points, Flawless365 hero, social proof integration, mobile-optimised layout.

Personalised homepage experience for authenticated returning customers. Routine status tracking, upgrade prompts, replenishment reminders, scenario switcher.

Post-quiz results page. Personalised routine recommendation, F365 subscription upsell, before/after proof, comparison pricing.

Updated LP-style results page for Tangent.ai brief. Personalised intro, routine strip, kit CTA, social proof, and sticky add-to-cart. Mobile-first with desktop breakpoint.

Routine-aware PDP concept. Subscription-first layout, cross-sell via routine context, "Complete your routine" module.

Alternative PDP with stronger routine expansion nudges. Side-by-side with standard PDP for A/B comparison.

Dedicated landing page for the Clarity routine (acne/blemish). Persona-targeted, before/after heavy, subscription conversion focused.

Paid media optimised landing page for Clarity Kit. Minimal header, social proof heavy, fast-scroll mobile-first design with sticky CTA.

Redesigned navigation with routine entry points, skin concern pathways, and F365 subscription visibility.

First iteration of the mega menu redesign. Retained for reference and comparison with v2.