Dr Sam's Growth Strategy

Internal strategy hub · Growth Team · Updated February 2026
📊 Analysis & Strategy
Strategy · v4
Flawless365 Subscription Intelligence
Complete cohort analysis, real cancel data breakdown, corrected subscription economics (£56.21 AOV, 3.23 avg orders), event-driven CRM flow strategy for 12-week intervals, and Klaviyo implementation plan. 6 interactive tabs.
📈 16,961 subs · £3.08M 🚨 3.3% real save rate 💰 £747K-1.36M programme value
🎨 Website Wireframes
Wireframe
Homepage
Routine-first homepage concept. Skin concern entry points, Flawless365 hero, social proof integration, mobile-optimised layout.
Desktop + Mobile
 Wireframe
Routine Finder Results
Post-quiz results page. Personalised routine recommendation, F365 subscription upsell, before/after proof, comparison pricing.
Conversion-focused
 Wireframe
Product Detail Page
Routine-aware PDP concept. Subscription-first layout, cross-sell via routine context, "Complete your routine" module.
Subscription-first
 Wireframe
PDP — Routine Nudge Variant
Alternative PDP with stronger routine expansion nudges. Side-by-side with standard PDP for A/B comparison.
A/B variant
 Wireframe
Clarity Landing Page
Dedicated landing page for the Clarity routine (acne/blemish). Persona-targeted, before/after heavy, subscription conversion focused.
"Clarity Seekers" persona
 Wireframe
Mega Menu v2
Redesigned navigation with routine entry points, skin concern pathways, and F365 subscription visibility.
Navigation
 Wireframe
Mega Menu — Earlier Concept
First iteration of the mega menu redesign. Retained for reference and comparison with v2.
Reference
Dr Sam's Skincare · Growth Team · Confidential · Built with Claude